Always involved in a myriad of projects, Avishai says, “I’m always packed with ideas. I decided to start my own label because I’m involved in so many projects.” Avishai’s signature sound is a blend of Middle-Eastern, eastern European and African-American idioms. “Surprise”, he says, “is a crucial element of life and of creative flair. For as long as I can play music this sense of freedom will guide me. In a duo or a quintet, whatever, it’s me.”
The Jerusalem Post acknowledges him as “undoubtedly the most successful” of Israel’s jazz exports; according to Down Beat he’s a “jazz visionary of global proportions”; voted one of the 100 most influential bass players of the 20th century by Bass Player magazine; and “a great composer” as well as “a genius musician” by the great Chick Corea himself.