Formed in 1973, Third World is committed to the excellence of reggae music by combining Jamaican Reggae and Folk music with all strains of African Rhythms, American Pop, Rhythm & Blues, Rap and Classical music. Third World is one of the longest running and most diverse bands Jamaica has ever produced. Born out of a drive to write and perform original material incorporating reggae, rock and funk, and a desire to tour and take music to a wider audience, Third World was conceived.
In 1973, a teenaged Guitarist, Cellist and Singer named Stephen ‘Cat’ Coore – then with the Inner Circle Band – left the safety of the ‘Circle’ to pursue this dream. ‘Cat’ and a fellow musician from another band, conceived and launched the band Third World. Soon they were joined by Michael ‘Ibo’ Cooper on keyboards and vocals, and recruited bassist, Richie Daley, drummer Carl Barovier, Irvin ‘Carrot’ Jarrett on percussion and on lead vocals, Milton ‘Prilly’ Hamilton. Their Kingston premiere in 1974 playing reggae and funk, earned them great reviews and gigs, as they were the only group of that era composed of young, talented, trained instrumentalists who could sing and would take chances on musical grounds others feared to tread.
A few months later, they were opening for the Jackson Five at the Jamaican National Stadium, where they stunned the 30,000 plus audience with their versatility and professionalism. Before long, they were playing in England where Island Records’ Chris Blackwell saw them perform. Blackwell immediately offered them a record deal and a slot on a European tour, opening for one of his artistes, Bob Marley and The Wailers. ‘THIRD WORLD’, their debut album in 1976, featured the hypnotic “Satta Amasa Gana”. It was closely followed in 1977 by the legendary album, “96 DEGREES IN THE SHADE”- released to rave reviews in Europe and the U. K. including open salutes to Ras Tafari like “Jah Glory”, Bunny Wailer’s “Dreamland”, and of course, the classic title track, “1865 (96 Degrees In The Shade)”.
This album also heralded the arrival of new drummer, Willie Stewart and of soulful new lead singer, William ‘Bunny Rugs’ Clark (another ex-Inner Circle member). This combination of ‘Rugs’, ‘Richie’, ‘Cat’, ‘Carrot’, ‘Willie’ and ‘Ibo’ proved to be the formula for success as their next album, ‘JOURNEY TO ADDIS’ (1978), spawned the worldwide Top Ten hit “Now That We Found Love” (a disco-Reggae remake of an O’Jays tune). In 1979 this commercial pattern was furthered by the album ‘THE STORY’S BEEN TOLD’, with tracks like “Talk To Me”, “Irie Ites” and the sweet, swaying “Always Around”. At the dawn of a new decade, Third World released not one but two new projects: their final album with Island, ‘ARISE IN HARMONY’ and also music on the Island soundtrack for the film, ‘PRISONER IN THE STREET’. But with this dawning swiftly came the shattering closure to the most important chapter in the history of reggae music – the passing of Bob Marley. This closure was marked by two events in particular. The release of Stevie Wonder’s tribute to Marley, “Master Blaster (Jammin’)”; and the salute to Bob by Third World at Reggae Sunsplash that summer, during which Wonder joined Third World onstage to perform “Master Blaster”.
The magic that filled the air that early summer morning was harnessed by Wonder who quickly wrote, produced and arranged Third World’s next international blockbuster, released in 1982, “Try Jah Love”. This song became the group’s anthem, solidifying them in the archives of musical history as the promoters of love and spirituality. Then there was “Lagos Jump” (1983) – which featured legendary U.S. players like Gerald Albright and the Earth, Wind and Fire horn section – “Sense of Purpose” in 1985 and “Reggae Radio Station” (1987). These singles kept Third World’s seat in the charts warm, until their next smash pounced on the world in 1989, “Forbidden Love”. Co-written by Rupert ‘Gypsy’ Bent III this song illustrated the group’s focus on the outer boundaries of music, incorporating Rap by Daddy-O from Stetsasonic.
Punctuating 20 years as a group, Third World expressed its dedication with the album ‘COMMITTED’ (1993). The songs reaffirmed their roots like the Ska-sound of “Give The People What They Need”, and stretched their limits to incorporate computerized Dancehall, dj grooves and also reggae-fied Hip-Hop in tunes such as “Riddim Haffe Rule”, “Committed” and “Mi Legal”. This openness to new paths in music led to a crossroads in the evolution of the band in 1997 – the departure of Michael ‘Ibo’ Cooper, and of drummer Willie Stewart, who decided to take their musical development down different avenues.
International hit singles include: the cover version of Gamble &Huff’s, “Now That We’ve Found Love,” “96 Degrees in the Shade,” “Cool Meditation,” “Dancing on the Floor,” “Try Jah Love,” written by Stevie Wonder “Sense of Purpose,” “Forbidden Love,” “Reggae Ambassador,” “Committed,” and “Reggae Party.” As Third World says, “If it’s music, sweet music, let it play.”